DIGITAL ADVERTISING

CLIENT: CAL ATHLETICS

ROLE: GRAPHIC DESIGN

DATE: APRIL - JUNE 2019

Cal Athletics wanted to create measurable digital ads for their football and men's basketball seasons. These were used before and during the seasons to promote ticket sales. The KPIs we hit included: Return on Ad Spend: $5.32; Revenue: $527K+; Impressions: 13M+; Clicks: 41,000+.

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2020 by Luke Zhang. Built with Semplice.